How To Effectively Share Content Across Multiple Social Media Channels

How To Effectively Share Content Across Multiple Social Media Channels

If sharing your content across multiple social media channel is a “spray and pray” system, it’s very simple! All you have to do is to create content and share it directly to your social media channels and pray you get great returns. That’s it. Yes, it sounds pretty easy but to tell you the truth, there are several factors to consider in effectively sharing your awesome content. 

Let’s take the case of you having a blog. Your goal is to gain more readers by exposing it to the public. By exposing, you are actually engaging your network. For example, sharing your blog on your website, Facebook, Twitter, social bookmarking sites, and other blogs is just half the battle. You should expect feedback from your friends and keep the discussions flowing. How do you effectively share your blog then?

1.    Be Consistent

Since you have multiple social media channels, you cannot avoid having different personalities on social networks especially when more than one person is handling it. Just make sure your personalities are in line with your goals and branding.  Have common theme designs as well to be easily recognizable. Being consistent is different from being similar. In terms of content production, you blog three new entries every day while you post the same entries in another blog. In terms of sharing your blog posts in social networks, it’s necessary because some people may be only following you in Twitter but not in Facebook.


2.    Choose Wisely

To start with, what sharing channels will you use for your blog? One is your social network for sure. There are also social bookmarking sites and aggregators.  Under these classifications, there are lots of services to choose from. You do not have the resources to manage them all so you may want to only pick relevant ones. You can easily choose if you have an idea of the demographics of your current and potential readers.  Where they are usually found? Where are they active the most? Who influences them? With your answers, pick as much as you can handle.

3.    Quality Content

People give value to higher quality content. Good content can be described as having compelling headlines, visually-appealing images, optimized keywords, error-free content, and regularly updated.

4.    Syndicate and Automate

It’s basically easy if you auto-share your posts on your sharing channels. Repetitively copying and pasting links can be tiring in the long run. For example, you can use Twitterfeed to post your blog feeds in your Facebook and Twitter accounts. In Hootsuite, they also have the RSS settings to let you post automatically in those networks too. It lets you change settings in what time do you want to share it and the volume being shared. Linking your content publisher and sharing channels simply makes your life easier. Now, what you have to do is to look at your mentions and sentiments on your blog.

Sharing across multiple channels gets your content reach a lot more people. Because of effective engagement, one gets better exposure. If you want to have the same outcome, just consider the factors to effectively share your content across multiple channels.